Privacy policy

clockwiseclothing.com takes your personal privacy and information security extremely seriously, and this privacy statement clearly explains how clockwiseclothing.com (collectively referred to as “we,” “us,” or “our”) collect, use, share, store and process your personal information and behavioral data when you browse the website, register an account and place orders. By using our website and services, you acknowledge that you have read, understood and agreed to all the terms of this Privacy Policy.

Personal data is information that can be used to directly or indirectly identify your personal identity, including your real name, contact number, shipping address, payment related information and account registration information. Personal data also includes anonymous behavioral data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated through technical processing, so that it can no longer enable us, whether in combination with other information or otherwise, to identify your specific personal identity.

We strictly abide by the principles of legality, legitimacy, transparency and minimum necessary scope, only collect and use the least data within a limited and legitimate purpose, and take complete technical encryption and administrative management measures to fully protect the security, confidentiality and integrity of user data. We use personal data to help verify user account identity, confirm order authenticity and monitor daily user activity, as well as to promote platform safety and transaction security, such as by monitoring fraudulent orders, investigating suspicious transaction behavior, potentially illegal operation activities or violations of our terms of service and privacy policies. Such data processing is completely based on our legitimate interest in helping ensure the long-term safe operation of clockwiseclothing.com and protect the legitimate rights and interests of all registered users and customers.

Here is a detailed description of the types of personal data we may collect and how we may reasonably use it in daily operation and service provision:

ⅰ. Data you actively provide: We collect the personal data you actively provide when you use clockwiseclothing.com products and services or otherwise interact with our customer service, such as when you register a member account, consult product details, participate in online satisfaction surveys, use our online help center or online customer service chat tool. If you complete a purchase transaction on our website, we will collect personal data closely connected with the purchase behavior. This data includes your payment related data, such as your credit card related verification information and other account identity authentication information, as well as accurate billing information, detailed shipping address and effective contact details required for order delivery. We will not store your complete credit card number, security code and other core sensitive payment information to ensure your fund safety.

ⅱ. Data about use of our services and products: When you visit and browse clockwiseclothing.com website pages, we may automatically collect data about the type of smart device you use, your device's unique identification code, the IP address of your device, operating system version, the type and version of Internet browser that you use, website browsing usage information, operation diagnostic information, and approximate location information from or about the computers, mobile phones, or other intelligent devices on which you access our website products and services. Where technical conditions are available, our services may use GPS positioning, your device IP address, and other network positioning technologies to determine a device's approximate location, so as to help us optimize website page layout, adjust product recommendation logic and continuously improve our products and service experience.

Generally speaking, we use collected personal data only for legitimate and necessary purposes: to provide, improve, upgrade and develop our website products and services, to communicate and follow up with you on orders and after-sales matters, to offer you targeted product recommendation advertisements and exclusive member services, and to protect the normal operation rights of clockwiseclothing.com and the legitimate consumption rights of our customers.

ⅰ. Providing, improving, and developing our products and services: We use personal data to help us stably provide daily online shopping services, continuously improve product quality and service level, and develop new clothing styles and member exclusive services. This includes using personal data for reasonable purposes such as user behavior data analysis, market demand research, internal operation audits and service process optimization. Such data processing is completely based on our legitimate interest in offering you high-quality products and standardized services and ensuring long-term business continuity of clockwiseclothing.com. If you participate in platform lucky draw, discount promotion and other marketing activities, we may use the personal data you provide to normally administer and arrange those activity programs. Some of these activities have additional activity rules, which may contain further detailed regulations on how we use personal data, so we encourage you to read those rules carefully before participating.

ⅱ. Communicating with you: Subject to your prior express consent, we may use personal data to send you regular marketing communications in relation to our own women’s apparel new arrivals, seasonal discount activities and member benefits, communicate with you about your order logistics status, after-sales progress and account information changes, and inform you about our updated website policies and service terms in a timely manner. If you no longer wish to receive email communications for marketing purposes, you can contact our official email to apply for opt-out at any time. We also may use your data to process and respond to your consultation requests, after-sales applications and complaint demands in a timely manner when you contact us. Subject to your prior express consent, we will not arbitrarily share your personal data with third party partners for irrelevant marketing purposes. Subject to your prior express consent, we may use personal data to personalize your browsing and shopping experience with our products and services, and to accurately determine the actual promotion effect of our platform promotional campaigns.

NOTE: For any of the uses of your data described above that require your prior express consent, note that you have the right to withdraw your consent at any time by contacting our official customer service email, and we will stop the corresponding data use immediately after receiving your withdrawal application.

Cookies are small pieces of text data used to store simple browsing information on web browsers. Cookies are widely used in global e-commerce websites to store and read user identification information and other browsing preference information on computers, mobile phones, and other intelligent terminal devices. We also use other similar network tracking technologies, including local data we store on your web browser or device, unique identifiers associated with your device, and other built-in software programs, for the same service optimization purposes. In this Cookie Statement, we uniformly refer to all of these similar network technologies as cookies.

We use cookies to provide stable personalized services, protect website operation security, and continuously improve our products and user services, such as by personalizing website content display, offering accurate product recommendations and measuring advertising delivery effect, understanding real-time user browsing behavior and consumption habits, and providing a safer and more convenient online shopping experience for all users. Please note that the specific types of cookies we may use vary depending on the specific website pages and service functions you browse and use on clockwiseclothing.com.

We only make certain non-sensitive personal data available to strategic cooperative partners that work closely with us to provide normal product delivery, payment settlement and after-sales services, or help us carry out legal and compliant platform market promotion. Personal data will only be shared by us with these cooperative companies in order to provide or improve our website products, daily services and reasonable advertising layout; it will never be shared with irrelevant third parties for their own independent marketing purposes without your prior express consent and authorization.

ⅰ. Fulfilment of legal obligations: Due to the mandatory laws and regulatory requirements of the European Economic Area or the country/region in which the user permanently lives, when certain legal acts need to be performed or have occurred, we will process and disclose corresponding personal data to fulfill statutory legal obligations in accordance with regulations. Treatment of personal data of EEA residents: As described below, if you reside within the European Economic Area (EEA), our processing of your personal data will be fully legitimized in accordance with relevant regulations. Whenever we require your explicit consent for the processing of your personal data, such processing will be justified pursuant to Article 6(1) of the General Data Protection Regulation (EU) (GDPR).

ⅱ. For the purpose of reasonable implementation or application of this policy: We may share necessary personal data with all our affiliated companies and brand cooperative institutions to realize unified account management and service linkage. In the event of a company merger, business reorganization, brand acquisition, joint venture cooperation, business right assignment, project spin-off, asset transfer, or sale or disposition of all or any part of our business operation, including in connection with any bankruptcy or similar judicial proceedings, we may transfer any and all stored personal data to the relevant third-party institution in accordance with legal procedures. We may also disclose necessary personal data if we determine in good faith that disclosure is reasonably necessary to protect our legal rights and pursue available legal remedies, enforce our website terms and conditions, investigate suspected fraudulent behavior, or protect the normal operation of clockwiseclothing.com and the legitimate rights of platform users.

ⅲ. Legal Compliance and Security or Protect Other Rights It may be necessary by national law, legal litigation process, judicial arbitration, and/or official requests from public and governmental authorities within or outside your country of residence for us to disclose corresponding personal data in accordance with legal regulations. We may also disclose personal data if we determine that for purposes of national security, law enforcement investigation, social public safety or other important public affairs issues, data disclosure is necessary and compliant with regulations.

Our products and services on clockwiseclothing.com are officially intended for adult customers aged 16 and above. Accordingly, we do not knowingly collect, use, or disclose any personal data from children under 16 years old. If we accidentally learn that we have collected the personal data of a child under 16, or the equivalent minimum age stipulated by local jurisdiction regulations, we will take formal steps to completely delete and clear the relevant user data as soon as possible. Please immediately contact us via official email if you become aware that a child under 16 has provided us with personal information without guardian consent.

We take reasonable technical and administrative steps to ensure that your collected personal data is accurate, complete, and kept up to date during storage. You have the legal right to access, check, correct, update or delete the personal data that we collect and store on our platform at any time. You are also entitled to restrict or object, at any time, to the further processing of your personal data for non-service necessary purposes. You have the right to receive your personal data in a structured and standard electronic format. You may lodge a formal complaint with the competent local data protection authority regarding the unreasonable processing of your personal data.

To protect the privacy and the security of your personal data, we may request simple identity verification information from you to enable us to confirm your identity and legitimate right to access such data, as well as to accurately search for and provide you with the personal data we maintain under your account. There are instances where applicable local laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain under special circumstances. You can contact our official customer service email at any time to exercise your legal privacy rights. We will respond to your request in a reasonable and efficient timeframe, and in any event in less than 30 natural days.

When you click and jump to a third-party website link that has cooperative relationship with clockwiseclothing.com, we do not assume any obligation or legal responsibility for the third-party’s privacy policy and data processing rules. Our website, products, and services may contain embedded links to or the access entrance for you to enter third-party websites, products, and related services. We are not responsible for the privacy protection practices employed by those third-party platforms, nor are we responsible for the authenticity, safety and information content of their products and services. This Privacy Statement applies solely to user data collected by clockwiseclothing.com through our own website products and services. We strongly encourage you to read the complete privacy policies of any third-party platform carefully before proceeding to browse and use their websites and services.

We adopt reasonable professional technical, administrative, and physical security protection measures designed to fully safeguard user personal data, help prevent unauthorized access, illegal intrusion, data leakage and abuse, and to ensure we correctly use and process the data we collect in strict accordance with policy regulations. We will retain your personal data for as long as it is necessary to fulfill the service purposes outlined in this Privacy Statement, unless a longer retention period is clearly required or permitted by mandatory local law and regulatory provisions. After the data retention period expires, we will automatically and securely clear invalid user data in accordance with internal rules.

We may periodically revise and update this Privacy Statement to keep pace with new internet security technologies, e-commerce industry operation practices, and updated legal regulatory requirements, among other reasonable reasons. Your continued browsing, registration and purchase behavior on our products and services after the effective date of the revised Privacy Statement means that you fully accept the updated privacy policy terms. If you do not agree to the revised Privacy Statement, please refrain from continuing to use our website products and services and contact us to apply for closing your registered account and clearing personal information.